The Capa – Pet Bistro visual identity was created to define the Capa brand attributes as a premium pet supplies provider.
The whole branding strategy is surrounded around the fact that cats & dogs are not natural enemies, but friends. The whole cat/dog friendship and the positive connotations of pet friendships was utilized into the Capa brand creation. A friendship that is trustworthy and safe. A friendship that is warm, compassionate and positive. A strong friendship!
I have used curved lines to evoke feelings of harmony, wholeness and movement. Capa logo is stylized, simple, and memorable – and because it isn’t too complicated, this logo was easily replicated on a variety of mediums such as store decorations, shopping bags, website icons, and more.